
How to See AI Performance Reporting in Bing Webmaster Tools
We’ve been asking for AI performance reporting for a long time, and Bing just delivered something that actually matters: real visibility into when your content

How to Create a Video Sales Funnel – Pre-Qualify and Convert Leads
Generally, video sales funnels can convert very well. Learn how to create your own below. Watch a Short Video or Read The Full Article Below

What Is Google Performance Max? A Complete Guide to PMax Ads, Strategy, and Best Practices
If you’re running Google Ads in 2026, there’s a very good chance Performance Max is already part of your account or it will be soon.

Why Compounding Growth Is the Most Undervalued Digital Marketing Strategy for Investors
Most companies in the $20 to $400 million stage are doing a lot of digital marketing, but very few feel confident that it is actually

2026 Google Search Quality Rater Guidelines Compliance Checklist (Complete)
Google Search Quality Rater Guidelines Compliance Checklist Google’s Search Quality Rater Guidelines (SQRG) are not a direct ranking algorithm, but they are the playbook human

Quick Update: Here Is the Latest
Hey everybody, this is John Lincoln. It has been a while since I last updated this website. The last post here was on August 2,
Top 16 Questions to Ask a PPC Company in 2024
In 2024, choosing the right PPC company is not just about spending your advertising budget. You want to make every cent count towards your business
The Ultimate Guide to Conversion Rate Optimization for Any Business
Whether you’re a seasoned marketer or just starting out, conversion rate optimization (CRO) is a powerful tool that can boost your sales, leads, and overall
16 Questions to Help You Choose an SEO Company
Feeling overwhelmed by the sea of SEO companies out there? You’re not alone! Choosing the right partner is crucial for achieving your online marketing
Elevate Your Business with Proven Blogging Strategies in 2024
In 2024, business blogging is not only still relevant – it’s a critical component of any content marketing strategy. Companies that blog generate 67% more
Welcome To John Lincoln Marketing
Welcome to John Lincoln’s personal website. You can learn about John Lincoln’s books, films, book him to speak and contact him. John is directly associated with many of the businesses mentioned on this website and freely discloses this information.
About the Author

John Lincoln is Co-Founder of Ignite Visibility, one of the top digital marketing agencies in the nation. Lincoln recently transitioned to Executive Chairman following a 13-year tenure as CEO, where he now focuses on long-term strategy and key initiatives for the company.
Outside of Ignite Visibility, Lincoln is a frequent speaker and author of the books Advolution, Digital Influencer, and The Forecaster Method. Lincoln is consistently named one of the top digital marketers in the industry and was the recipient of the coveted Search Engine Land “Search Marketer of The Year” award.
Lincoln has taught digital marketing and web analytics at the University of California San Diego, has been named one of San Diego’s most admired CEOs, and is recognized as a top business leader under 40.
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