Data Management Platform: Understanding Detailed Audience Data
If you’ve been working in digital marketing for more than a few weeks, then you already know about the importance of data management. You’ve got
PPC List: Ad Networks and Terms You Need to Know
If you want to get the word out about your brand online, you’ll need to invest in paid media. And that means you’ve got to
SEO for Ecommerce: Product Page Optimization
So you’re serious about maximizing traffic to your ecommerce website? Then you’ll want to optimize your product detail pages for search. Keep in mind: ecommerce
How to Use Cybersecurity to Protect Your Company
If you’re running a digital marketing company, then you’re doing a lot of work online. And all that exposure on the Internet leaves your IT
Why You Need Video SEO for Your Marketing
Along with other types of SEO, video SEO is crucial for digital marketing efforts. Platforms like YouTube need content creators to optimize their videos to
What is Google Tag Manager?
If you use multiple tools to collect tracking info for your website, then you’re probably doing a lot of copying and pasting. As in, you’re
SEO Copywriting: Everything You Need to Know
Even if you don’t notice it, you can find carefully curated copy everywhere you look. From the emails you read to the back of your
Everything You Need to Know About Online Ads
Today, businesses need online advertising to thrive, regardless of their industry. Online ads will help you connect with audiences, gain their trust, and win their
What to Know Before Hiring an SEO Consultant
Search engine optimization (SEO) is crucial for every online business today. You need a solid SEO strategy if you want people to find you on
Landing Page Best Practices: Strategies, Tools, and More
When looking for landing page best practices, it can be a jungle out there. To help you meet your goals for the coming year, we’ve
Welcome To John Lincoln Marketing
Welcome to John Lincoln’s personal website. You can learn about John Lincoln’s books, films, book him to speak and contact him. John is directly associated with many of the businesses mentioned on this website and freely discloses this information.
About the Author
John Lincoln is Co-Founder of Ignite Visibility, one of the top digital marketing agencies in the nation. Lincoln recently transitioned to Executive Chairman following a 13-year tenure as CEO, where he now focuses on long-term strategy and key initiatives for the company.
Outside of Ignite Visibility, Lincoln is a frequent speaker and author of the books Advolution, Digital Influencer, and The Forecaster Method. Lincoln is consistently named one of the top digital marketers in the industry and was the recipient of the coveted Search Engine Land “Search Marketer of The Year” award.
Lincoln has taught digital marketing and web analytics at the University of California San Diego, has been named one of San Diego’s most admired CEOs, and is recognized as a top business leader under 40.
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