How to Get B2B Leads Organically from LinkedIn
LinkedIn has played a vital role in marketing for B2B companies. It has evolved from a resume and job search platform to one that connects
How to Optimize for Circle to Search
Google has always been serious about being curious. Now, the company has a new way to find the perfect answer to your searches — Circle
Why Keyword Cannibalization is a Top Factor Hurting Your SEO
The concept of keyword cannibalization has evolved over the last few years because of Google updates and its preferences for ranking. It’s an SEO challenge
Keyword Strategy to Rank #1 in Google for Competitive Keywords
If you’re asking yourself, “How do I identify competitive keywords?” you’ve come to the right place. To fully dive into this topic, we’ll need to
How to Use Lead Scoring to Boost Your Bottom Line
If you’ve got a great customer relationship management (CRM) system, then it probably gives you the option to use lead scoring. But what is
Benchmark Marketing: Track and Improve Your KPIs
As a digital marketer, you can use your analytics tools to answer questions like: How many visitors am I getting to my website? What’s my
Franchise Digital Marketing: How to Set up a Successful Strategy
Over the last 15 years, I’ve worked with hundreds of franchisees. I’ve also worked with corporations that facilitate great franchise work. I’ve learned a lot
Debunking 10 SEO Myths to Improve Your Strategy
SEO is always changing. And, believe me, I know how tough it is to keep up. Unfortunately, all the changes over time have caused confusion
Why is Bounce Rate So Important? What Is It & How to Find It
Imagine this: somebody visits your website and then leaves right away. Is that what you want? Hopefully not. But when that happens, it’s called a
Google Analytics 4: What is GA4 & Why You Should Use It
Google Analytics 4, or GA4, as you probably know by now, is the next generation of Google Analytics. If you’ve been doing this digital marketing
Welcome To John Lincoln Marketing
Welcome to John Lincoln’s personal website. You can learn about John Lincoln’s books, films, book him to speak and contact him. John is directly associated with many of the businesses mentioned on this website and freely discloses this information.
About the Author
John Lincoln is Co-Founder of Ignite Visibility, one of the top digital marketing agencies in the nation. Lincoln recently transitioned to Executive Chairman following a 13-year tenure as CEO, where he now focuses on long-term strategy and key initiatives for the company.
Outside of Ignite Visibility, Lincoln is a frequent speaker and author of the books Advolution, Digital Influencer, and The Forecaster Method. Lincoln is consistently named one of the top digital marketers in the industry and was the recipient of the coveted Search Engine Land “Search Marketer of The Year” award.
Lincoln has taught digital marketing and web analytics at the University of California San Diego, has been named one of San Diego’s most admired CEOs, and is recognized as a top business leader under 40.
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