Books
Advolution: How to Build a Systematic, Self-Improving, and Future-Proof Digital Marketing Program
The tools, practices, and laws surrounding digital marketing are constantly changing. Some companies have learned to navigate this complex web legally, ethically, and effectively—but many have not.
Advolution offers a conceptual framework for successful online advertising based on tested practices compiled over thousands of advertising campaigns. Digital marketing expert John Lincoln helps you to develop an executive-level knowledge of how to approach digital marketing and teaches you how to identify and avoid the most common pitfalls that marketers face today.
Learn where the advertising industry is headed and the hot-button issues surrounding it, as well as the mindsets and practices necessary for advertising in a way that is not only correct and ethical but also sustainable and good for your business.
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Past Books
Never Waste Another Digital Marketing Dollar Again (While Growing Your Business Faster Than Ever)! The Forecaster Method is the proven system to accurately evaluate, forecast, and scale your digital marketing. Learn the secret method used by digital masterminds to market (and grow) multi-million dollar businesses without wasting a penny. With The Forecaster Method you’ll be able to cut your marketing budget, while simultaneously improving results and reinvesting in the areas that matter.
Featured on Forbes as one of the best marketing books to read this year! This book offers exact, step-by-step strategies to reach influencer status and dominate your industry. It has received raving 5 star reviews across the web.
